Don't know if our version is better, but it sounds the same indeed. We have different kind of tastes, the rainbow coloured indeed, and milk, white and (extra) pure chocolate and anise.

We use them on toppings indeed for icecream and cakes. But also for lunch and breakfast on our sandwiches or when a baby is born we use blue/pink sprinkles on a rusk. And a real treat is to combine the chocolate version with peanutbutter.