What happens to my data?

Your router is still collecting data as you use it, even if it isn't tracking the specific websites you visit.The manufacturer needs a lot of this technical information about your network and the devices that use it to keep things running smoothly and find potential threats or other problems.Your router will typically also collect personal data, location data, and other identifiers. As previously stated, every company I investigated acknowledged that it uses such data in some way for marketing purposes.
When you use your data for marketing, third parties frequently receive it.There is a risk that a business may share it with a third party over whom it has no control, allowing that third party to use and share your data however it pleases.
According to Cyphers, "when data is used to target ads, it usually is not just used by the company that is collecting the data."It will be distributed by the company to a number of advertising agencies, who in turn may distribute it to a number of other businesses that may or may not be related to advertising.That data will be used by all of them to enhance their existing profiles of you.
Regarding routers, each and every company I examined acknowledged that they share user data with third parties for marketing purposes.The majority of these businesses assert that these third parties are internal employees subject to the company's policies, and all of the businesses I contacted stated that they do not share data with third parties for their own, distinct purposes.However, consumers who are concerned about their privacy will find that to be an enormous undertaking.