What is quality content? What are the criteria for quality content?

Today I decided to answer one very popular among the newcomers question. It deals with the content side of any network business - content. It should be understood that content is not only a commodity, but also a way to promote it. In other words, it is the flesh of business.
But what is "quality content"? How to determine whether the content that the beginner has is qualitative?
Indeed, this is a very complex, but at the same time very important question. And I will try to answer it.
My practical experience says that quality content must meet four criteria.

It should be understood that these criteria do not exhaust the requirements for content.
First, let's try to determine for ourselves what content is. Unfortunately, many authors even do not even know about what it is. Under the content you need to understand not only the text material. It includes much more. So content is primarily information.
Let's go directly to the quality content requirements.

1. Uniqueness.
   What you plan to give to your audience should be unique (in bulk). But it should be understood that it is simply impossible to achieve 100% uniqueness.
   What does this requirement mean? First of all, this means that the content that you want to give to your audience, it could not get from other sources. Otherwise, what is the use of them from your subscription? Yes, and the product you are offering them, they are no longer needed.
   But the situation drastically changes when the content that you provide can not be obtained from other sources. In this case, your visitors simply do not have a choice: if this information is necessary to him, he simply has to turn to you.
   But how to ensure uniqueness? There are two ways:

• create content yourself;
• take it from there, where neither your users nor your competitors have access.
  It is clear that the first method is the most beneficial and preferable. And that is why in my notes I repeatedly pushed you to the fact that you were going exactly along this path.

1. Practical benefit.
   All that you give to your users should have some practical use. Here everything is simple: in almost 90% of cases your visitors are looking for practical information. This is especially true if you need to pay for information.
   But that is not all. It must be remembered that in our time everyone is very much in a hurry. Therefore, it is necessary to provide for the possibility of obtaining the result as quickly as possible using this information.
   How to achieve this? Most often, various tips, secrets and specific instructions are used for this.

2. Concreteness.
   All your content should be specific. In other words, it should be devoted to certain specific issues that should be covered in detail. Remember that the general information is so complete, so do not expect that your visitors will agree to part with it because of it with their money.
   This requirement arises because of the specialization of the entrepreneur. Narrowing his "field of action", he begins to deal with some specific issues. Therefore, the information that he can provide is quite specific, specific.
   To achieve "specificity" of your content, you must follow the main rule: one issue is one publication.

3. Literacy and accuracy of judgments.
   Many entrepreneurs allow at least one of the following errors (and often both):

• use of a large number of slang terms.
  It should be understood that no one obliges you to write content in a dry academic style. But one should not forget about the elementary rules of the English language. After all, a disregard for them forms your image in the eyes of a potential buyer in a not very favorable light.
  In addition, a large number of errors not only hinders the assimilation of the material, but it can also lead to the fact that your visitors will not be able to understand what you wanted to convey to them.
  The second mistake often "sin" those authors who create material in some narrow area. Despite the fact that in this case, most of your audience will consist of professionals, it is preferable to abandon most of the special terms to facilitate the perception of the entire material.