bingo steemchurch by cocacola
It was the year 1885 in Atlanta (Georgia, United States), when the pharmacist John S. Pemberton patented the formula that after some tinkering would become the most precious secret of the current multinational Coca Cola Company. Pemberton worked for some years before, in a syrup whose objective was to appease headaches and at the same time provide an extra dose of energy to those who consumed it. Some versions claim that the engine that led Pemberton to create this homemade medicine, was the fact of avoiding the hangover suffered by those who ingested large amounts of alcohol, for those years the consumption of alcohol in the United States was very high.
This is how in 1885 he patented the formula as a medicine, known at the time as Frenen Wine Coca -Ideal Nerve and Tonic Stimulant (French Wine Coca - Tonic and Nervous Stimulant Ideal). Originally it contained cocaine extracted from the coca plant, until in 1903, with the formula in the hands of the company, this component was eliminated maintaining the initial flavor by using coca leaf preparations from which they had been extracted. previously the respective alkaloid. However, it was a year later when the pharmacist eliminated the wine from the formula, added caffeine and nut extract to give it flavor and invented the name Coca-Cola.
The Jacobs pharmacy, owned by Pemberton, was the first to market the drink, which was sold in used beer bottles and recommended against headaches and hangovers. Only the first year, 25 gallons of syrup were sold.
Faced with the success of the drink, it was Pemberton's partner and accountant, Frank M. Robinson, who saw the possibility of selling the formula, also being the name and logo, recognized today by more than 94% of the world's population. .
Then the drink began to be sold in Atlanta pharmacies as "excellent tonic for the brain", which could be taken alone or diluted with water. In 1887 Pemberton sold the formula to Willis E. Venable and George S. Lowndes, who five months later sold the rights to Woolfolk Walker and M.C. Dozier, who in turn handed them over to Asa G. Candler the following year. He mixed the syrup with carbonated water, and in addition to glimpsing the enormous potential he had as a popular drink, he realized the "importance" of keeping the formula secret. In 1891 The Coca-Cola Company was founded, formed by the also pharmacist Asa G. Candler, his brother John S. Candler and Frank Robinson. Two years later they registered the trademark at the US Industrial Property Registry Office.
Today, 130 years after its creation, the formula of Coca Cola is a trade secret, such is the fact that the various bottling plants that are scattered throughout the world receive the brew already prepared. There are several versions of where it is stored, some claim that there is a safe deposit box of the Trust Company of Georgia, United States and others in a bank in Atlanta. The only objective pursued by this trade secret is to guarantee the profits of a multinational of imperialist capitals, over which they weigh diverse and multiple complaints about the working conditions of their workers across the globe. An example of this is the fight that has been taking place since last year by the workers of the plants located in Monte Grande and Pompeii, in the province and city of Buenos Aires, against the persecutory and anti-union dismissals of the multinational. Thanks to which they have achieved the reinstatement of two workers last March, to which from March until today have been added another five reinstallations of dismissed workers.