The share model is the first iteration of the experiment, so that it can be self-funding. Once we complete our automation project, we will be moving into the next iteration, where we will be introducing more features that everyone benefits from (independent of the share model), along with an account that rewards community engagement.

It's fine for you to sponsor your own contest account. We expect members to have some self-interest, so we have designed the program to harness that self-interest and use it to create a sustainable base for our future initiatives in supporting community engagement.