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RE: Day 15 - Steem Advent Calendar 2017, Win prize everyday! 🎄🎁
Activity - An active community is a happy community... or a very angry community. Interaction is key on social networks.
Quality - Novel and/or interesting content, which is rewarded and promoted via the userbase's voting powers
Accessibility - Ease of new member to join, in order to maximize the aforementioned. New members are the key to growth and continued existence/presence.