From what I understand there is no unique token, no ICO, no upfront cost... similar to how dtube and utopian work except it’s not just for making videos or whatever, it’s a more flexible framework for building apps.

No idea what the fundamental unit of accounting is, but it’s not yallapapi coin or anything of that nature. I could be completely wrong somehow but talk of creating our own coin is not on the menu. I’ll see if I can get @tibra to give you a more satisfactory answer.