My thought is, I plan on making content anyway - paid or not. Might as well put it in the best avenue which will make SOME money if any at all. For example, we plan on putting out a podcast on the weekly. We plan on posting them to Youtube because that seems to be the channel that gets embedded in Steemit posts. Therefore, we hope to not only generate some revenue here, but we'll also be monetizing the Youtube channel. Whether or not Steemit was here, honestly, would make no difference as to whether or not we start our podcast. Granted, we've never done a podcast before, so it's pretty much aimed directly at Steemit for now.
But...should Steemit take a turn for the worst and sink, we'll continue making podcasts because we discovered this is something we like doing. We'll just have to reconfigure who our target audience is. The podcast will be in regards to pretty much any and all topics in the world one can talk about, so it's for everyone.