The Advantage To Having a Social Media Site (Steem)

Dear SteemIt Inc, Devs and Stakeholders:

One advantage of having a social media site is to bring on Mainstream Users.

Use Case: Natural Marketing

Imagine you don't know a thing about crypto but you googled a topic and found a Steem Article.

Or you heard a friend talking about Steem, so you want to sign up, and you googled Steem.

What Steem now has is a warm lead. It's our job to capture them.

The interested user is motivated to sign up, but by the time they get a user name and password the moment is lost.

If they do still decide to sign in they are dropped onto a page talking about the hierarchy of keys.

It is unlikely this potential user has any idea what a key is and why you are telling them about the hierarchy of keys, because everyone else calls them passwords.

Our goal is to capture the potential user as quickly as possible. They don't understand crypto, but they will learn about it as they read, see incoming votes with $'s attached to it. This curiosity will grow, but only if we capture them.

If we don't capture them it is a missed opportunity.

The solution

There are professionals who design beautiful websites and solve problems using an Interface

At my last job these people were called "Product Managers" They worked with end-users, web-designers and developers to create beautiful interfaces to quickly get people to sign up and get engaged. We are not trying to solve new problems here we are trying to onboard people who use the Internet and while we have them, teach them to safely use Steem to engage in Social Media. Billions of people have a social media accounts. Why are we leading with Crypto instead of leading with the social sites?

Please hire a successful Product Manager who has zero crypto knowledge. Do not hire them because they believe everything you believe and know the same things you know, but hire them because they don't and they will bring a Fresh set of eyes

Let them handle the job of logins plus security... In an easy and elegant solution.

We do not have to worry about people who already understand crypto. If they land here they will be able to figure it out.

This is the second article in a series I am doing which is likely directed to SteemIt, Inc and other people who develop on Steem. I don't have another place to communicate with them directly. While I know they likely will not read it, it makes me feel better to have said it. :) It is my goal to paint a picture for them of who our potential users are and what they need to get up and running on Steem.

https://steemit.com/steem/@whatsup/the-winner-in-crypto-will-be-those-who-onboard-mainstream

@whatsup

If you think someone else should read this resteem or upvote it for visibility.