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RE: The uninvested investors
You're right, it's all about perception. But if the developpers want to broaden the uses of Steem as a currency, they have to change it's name so that it won't constantly get linked to the platform. A small change, but a necessary one if we want to "branch out"
Not necessarily. If anything we need to see more Steem-[x] names covering different applications of the technology.
Steemit is merely the predominant use case as of now - and since its being superceded by more forward-thinking and adaptable competitors is merely a matter of time - its imperative that Steem finds another workhorse to carry its value.