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RE: Perception matters. Public image matters. Proposal for a competition to improve the official website.
I had this thought as well. I am a software development manager, and I know a lot about what it takes to have a successful project. A team of 3-5 dedicated talented individuals can often do a way better job, and be 10 times more productive than a 20-30 person team.
I've been really impressed with the Steemit dev team so far in the amount of new features they have been churning out, and their dedication to making the site better. It is also worth noting how they are not breaking things in the process. Pretty much every new feature I've seen them launch, I've seen no negative side effects, and they are adding new things to the site quite often.
OK, I agree with that. This might be the case that a bigger team in not needed at this stage. But what we lack is proper communication is this respect. Investors don't know these nuisances so it has to be properly explained: "we deliberately have a small team and here is their background".
Otherwise they perceive projects like Ethereum as solid and prosperous, whereas Steem can fall into the category of some-brave-guys-working-in-a-garage type of company. Perception matters, even if it's groundless.