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RE: Tokenized World: In Addition To STEEM, We Are Being Handed The Who Knows and What The Hell Is This Token!!!
It would work the same as on here.
The NY Times could create a token which then was used to reward the readers and content creators. So perhaps the authors of the articles got 50% while 25% goes to curation and 25% to NYT.
Of course, the percentages can fluctuate but you get the idea.