Probably. Lol. You have to take everything with a grain of salt even when FB touts numbers at shareholders meetings and on financial reports. A lot of grey area. I would say 20% of FB profiles are fake with major click farms and ad bot traffic. (Side note that's why you have to be careful registering new users on Steemit as well.) Artificial bot traffic is everywhere online. FB gets away with a lot. I remember this video about facebook ads. Reddit has a lot of bots too don't they? Anyways real good data is always hard to find.