@liondani I honestly don't know whether they have more than enough or not. Every new account will need to be funded with 10 SP which means they currently have enough for 3 million users accounts and that's all (yes changes can be made to the minimum balance but I'm just pointing out that the resources are not limitless here). On top of that, much of Steemit's stake is supposed to be slowly sold off to pay for development. I don't know if that is still their plan but it was earlier. So giving away more of it to pay for this sort of promotion would have to be balanced against those other competing uses.