Temu is an e-commerce enterprise which links purchasers and manufacturers through an online shopping mall, with a variety of goods at almost wholesale costs

Temu Shopping Center is accessible through and mobile apps that can be downloaded from Google Play and App Store . There are various products available for customers in different categories, including clothing for men and women, beauty and health products, home and kitchen items, sports and outdoor gear, appliances, tools and home improvement supplies, pet supplies, and toys and games, among others.

History

Temu is a property of PDD Holdings, a multinational commerce group registered in the Cayman Islands with its main office located in Dublin. PDD Holdings also owns and operates Pinduoduo, a leading online commerce platform in China.

The Temu platform was launched in the United States in September 2022. Its expansion into the European market was carried out in stages, with Australia and New Zealand being followed by France, Germany, Italy, the Netherlands, Spain, and the UK in April 2023. Temu also entered the Latin American market and officially launched in South Africa on January 17, 2024, marking its presence in 49 countries since its initial launch.

In February 2024, Temu gained significant attention by running multiple Super Bowl ads, featuring $15 million in giveaways. These promotions led to a surge in searches for Temu and a spike in website traffic.

Following the Super Bowl campaign, Temu achieved notable milestones: reaching 100 million active users in the U.S., surpassing 130 million app downloads globally according to Semrush, and generating over 420 million monthly website visits.

What Does Temu Stand For?

Founded on its core values of empowerment, inclusivity and diversity, integrity, and social responsibility, Temu aims to connect consumers with suppliers to empower them to achieve their dreams. The platform's diverse range of suppliers helps it offer an extensive selection of merchandise, catering to the varied needs of consumers from different backgrounds.

Temu’s name translates to "team up, price down," encapsulating its philosophy of collaboration to scale economies and enhance value.

Next-Gen Manufacturing: Temu’s Innovative Online Shopping Model

Next-Gen Manufacturing, an innovative online shopping model introduced by Temu, involves manufacturers responding directly to consumer demand.

Unlike the traditional model, where brands produce products first and then market them to buyers, Next-Gen Manufacturing allows product partners to adjust their development and manufacturing strategies based on market insights provided by Temu. This model creates economies of scale, reducing costs for both consumers and product partners through better product fit, which increases revenue and minimizes waste from production mismatches.

As a forward-thinking e-commerce platform, Temu aims to transform online shopping by aligning individual user needs with global resources. This new phase of e-commerce not only eliminates middlemen in the supply chain and simplifies manufacturing but also creates opportunities for new businesses to emerge.