That reward number is inflated and unfortunately not reflective of what people actually getting paid.
You can check someone’s post on their Steem Peak page and see the actual Steem they are generating.

APPICS has the potential to be a lot greater. First, it needs to ensure that there is a section for the subject line separate from the body of the text to match Steemit’s formatting. Next they need to enforce a minimum word count to ensure quality posts, say 250 words.