How can musing increase it's popularity?

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There's a lot of different ways. I'm no expert but I love reading about  marketing and that my friend is the one of the best way to increase Musing's property along with Steemit.

.It's divided to 2 kinds of marketing. 

Offline marketing - are marketing done outside of the internet. It could be advertisements through TV, radio, newspaper. Even printed shirts or mugs can also be a way to advertise or market a product.  You get the idea. 

Online marketing - This also is divided into 2 types of online marketing, paid and free marketing. 

Free online marketing is about online advertising for free, for example you mentioned Musing and its features on Facebook, in forums or twitters, those are free because you didn't have to pay for them. 

Paid online marketing are targeted because you can choose the type of people that would see your advertisement. Some of these are Facebook ads, Google adwords and so on. 

Hope it helps.