In a way, Steem is already like friends and family, as people who didn't know each other before quickly become like proxy friends and family, with all the pains in the rear that entails.
What scared me was the ominous bit about "known enemies" lol!
I really hope STINC's marketing team is up getting other platforms to adopt SMTs, as it's a bright future, if done right. :)
There is a lot of opportunity to come and hopefully it won't all be painful experience and avoiding family in real life :)