First find the topic, then select your keyword to optimize, write a piece of content and let it be index. If it is a harder keyword post about the relevant topic and do the same referring the first post, on a particular section that way you can silo your content making it ever more relevant and stronger in the particular topic. Example, women's shoes, first post write about "How many pairs of shoe women own on their closet at any given time in their life", second post "How women change the shoe preferences over time", third post "90% percent of women own at least 1 pair of white tennis shoes and 3 pairs of high heels shoes after 30", fourth post " Women buy most of designer's high heel shoes during winter", the fifth post "Favorite brand of designers shoes bought by women is ... <<< Affiliate link ;). It basically has the basics of writing a well thought out essay but in multiple posts, after all, Google understands English from what I understand. Now I should say that one of the best benefits of a social network such as Steem is th​e action it has from Google for that I mean the constant crawling, and things get index almost immediately which makes SEO a heck of a lot easier. So in my case I select Steem Marketing, and so I go broad to narrow, hope this makes sense. and I think I am making this my thrid post. lol thanks for the question post a link of your post so I can give you some actionable advice or help you brainstorm how to achieve your goal.