Vidy The first decentralized ad network in the world that allows advertisers to embed video ads directly to relevant website text, and improve user experience.

renaudrey (7)in #steem • 6 years ago

Introduction

The world of digital marketing has grown exponentially and opened up many opportunities for users. So many things are now available, for example, various advertisements, social networks, and more. The plus value of this promotion is the fact that you can access a lot of information on the Internet that you need. There is a lot of information spread on the Internet: thousands of ads, videos on YouTube, news, online stores, etc.

Around 600 million people in the world use various ad blockers for smart phones and PCs to avoid Intrusive advertising. Advertising in such a way has become a blind spot for users they like not to watch it at all. At the same time, they revoke the opportunity to see new technologies and products in subjects that interest them. Advertisers spend more money every day to reach consumers' hearts.

Thus, the annoying and aggressive nature of advertising is the main reason for the collapse of digital advertising. At present, around 600 million people have blocked ads with Adblocker or other Google plug-ins. And more and more people ignore and close such ads. This makes the world of digital advertising powerless and inefficient, and companies spend money on ads that fail on the Internet.

Introducing the Vidy platform. This platform is exactly what companies need to increase demand for Internet users, as well as the advertising needs of all companies.

About Vidy

Vidy is a block based project which is a decentralized platform for video advertising, providing solutions for publishers and advertisers. This platform analyzes users based on the time spent viewing advertisements and publishers based on the results they produce. Publishers and users are rewarded with Vidy coins, and therefore advertisers can directly connect to publishers through this platform.

Vidy will create an invisible layer that will insert video ads inside the text page. Thus, the user has the option to view the appropriate ad when reading the text page.

Advertiser requests for the publication of their advertisements are increasing every day, and publishers cannot meet their needs due to lack of space on a small screen. Advertisers also fall victim to advertising fraud, because they have to pay for events that are not really visible to people. Ad fraud is due to the presence of an intermediary.

Negative people about advertising, because it's annoying when it appears on the screen at the least necessary. The company collects user data about behavior, visit history on the Internet and often sells this data to get more profits. This way, users don't get any security on the Internet.

Decision

Vidy doesn't immediately show ads. This plugin only highlights text that is relevant to the ad. When you move the mouse to this text area, a small window will appear where you can intuitively see where this content goes. This can be part of a video, picture or text call. Thus, consumers are not disturbed by foreign elements, but consume information in the flow. And if the advertising content interests him and solves the problem, he goes there ready.

Vidy pays attention to how long the user has held the ad's attention, and paid a token for that VidyCoins for that. So, for the time spent watching ads, employers pay.

Mechanics like that can save users time. Because he has the ability to consume more information about new products and services. That is, if he reads the text, he is interested. When he read, he learned from the text about companies that are currently involved in solving consumer content problems. If he draws the attention of several proposals, then it will be his. As such, consumers are at the forefront of the wave of innovation in subjects that are interesting, gentle and unobtrusive. Still and produce below.

For advertisers, Vidy is an opportunity to show your ads on millions of pages on the Internet. This opens up opportunities to find consumers with very low frequency requests, on target, and save on advertising budgets.

The resource, which is text and who sees the ad also gets a gift token.

This technology cannot be done without Blockchain. First, to make micro transactions between users, advertisers, and resource owners with text. Second, all advertisements, views and advertisements must be clearly considered, so as not to make mistakes with payments. Third, not to allow fraudulent views automatically.

Vidy has created an invisible embed first page layer for videos, run on the Ethereum blockchain. Vidy builds a ledger system that measures how long users watch ads thanks to the tracking technology in the embed layer. Vidy then rewards the publishers and users accordingly for holding advertisements with VidyCoins, which are taken as part of VidyCoin payments made from advertisers to the publishers for the video ad impressions.

 By just waiting, users can now reveal hyper-relevant small videos hidden behind the text of any page on the web, unlocking new dimensions to the internet.

Publisher / Advertiser Dashboard: Publishers and advertisers get access to the dashboard where they can manage their campaigns and upload their video ads. They can adjust the campaign directly, see statistics on each campaign and the performance of individual video ads, and look at the analysis of users and publishers to evaluate how they are performing and recalculate copies and creatively according to that.
Video Ads: Very hyper-relevant small videos that appear when pressing Vidylinks.
Application Layer: The application layer is a video ad distributor that is faced by consumers across the web, packaged in an SDK that can be installed only by beats by any publisher. Website Index Indexed by Vidy Index
NLP protocol. Vidy's ad placement mechanism is an proprietary NLP protocol with open source code that automatically places video ads in giant text millions of pages of publishers.
Layer of Agreement: The consensus layer receives user data along with ad performance information from the data layer and processes it as input in the placement script that it runs. This is done simultaneously with decrypting the smart contract that is submitted for the target user data application.
Data layer: The data layer is the foundation of the Vidy Ad distribution platform, simultaneously communicating with the application consensus layer, and transparently retains all data that is entered in Vidy's ledger that does not change. The data layer keeps records of all embed placements, hold time, VidyCoin payments, Stunning VidyCoin balances, and all VidyCoin transactions through one-click purchase capital on the application layer.

Revolution for Industrial Ad & Blockchain

The most interesting part about Vidy is that there is no APPOINTMENT COST involved at all for the user. Users only continue to read news or articles on the web as usual, but now they can feel Vidy just by holding it simple. Every time Vidy is integrated with a large publisher, Vidy gets all the user bases from the publisher. This is one of the most scalable business models on the blockchain world.

 With the award "poured into the air" into the hands of users because they revealed advertisements, this is the first time the ICO project has been able to reach a large scale, not only for the crypto community, but also for everyone. This creates massive exposure to VidyCoin because Vidy continues to integrate with all the major publishers in the world.

  This is the first time the ICO project brings together traditional businesses and blockchain in a way that is feasible and measurable, creating a lot of value for everyone in the ecosystem. This is just the beginning of the revolution.

This platform consists of three levels:

• Data layer: the data layer will store all information about the user on the intellectual contract, thus ensuring security. The stored data will be used to decide when to place ads and where.

• Consensus level: this level uses data for each user separately when they visit a web page. This is done by miners who get Vidy coins every time they match video ads for users.

• Application Layer: This is a consumer video distribution distributor, which will allow users to see embedded ads when reading text pages. It also allows users to store, share and provide feedback, which increases the level of user comfort.

ICO
Token name: VIDY
Token Type: ERC20
Payment Method: ETH
Soft Cap: 15,000 ETH
Hard Cap: 60,000 ETH

Distribution of tokens and funds is as follows:

Project Team
Like many silicon valley startups, Vidy's history began in the Harvard Dorm room, where Patrick Colangelo got the idea.

A few years later, Vidy was a team of world-class engineers and entrepreneurs. Each of them has more than one success in the technology business and earns more than one million dollars.