Yep it's their house, I don't agree with most complaints as people that are very ungrateful towards YouTube. Of course they need to appeal to advertisers making them happy and so on. YouTube has given me massive value over the last 6-7 years.

But I see now that how it's currently built up it's not ready for the next evolution where you want more transparency. They have become so big so of course it will be very hard for them to adjust to a new landscape. I'm very grateful for all they have been giving me in value.

As people get empowered by technology eventually they will be so much empowered that they see the limits in the platforms that they use. Especially if the old platforms doesn't evolve as well. Stagnation is a big risk.