Account creation is improving, there are alternative front ends like Steempeak, there is Steempress, and there are all the other apps and dapps in the ecosystem.

Steem is not a one-trick pony, and it is not a money tree.

And of course there is more to marketing than advertising and PR. That is why a professional marketing company will be needed to help explore and evolve the vision, the message and the stories to tell.