Mhhhmm, love unpopular ideas <3
Heard about this stuff on Steemit everywhere today, finally found a case against it.

If they open trading and there is enough liquidity I may try it out, but since most steem markets in existence have low to no liquidity this is all probably just a lot of talk. I'll believe it when I see it, had natutrally never heard of this particular platform before today so your case here is valid. The name sure stuck quickly that's for sure, and the (magical) repetition aspect of the freakin' name is not to be underestimated as you pointed out.