People not knowing anything about crypto.

People don't really care about how Youtube works or pays, as content consumers. Many people drive cars and have no clue what fuel injection means. There's a lot to this place that doesn't really need to be explained, it just needs to work, like a car.

17K is a lot of money, but less than what you'd spend in a lifetime on entertainment.

Having the option to tip on top of everything isn't a bad idea, we already know it helps content producers, and combined with everything STEEM can offer, that would only make the place even more appealing. People like options, this I know. The more, the merrier.

I should probably add: Not making it about content at all would be a fine way to lose out on those billions people spend annually on entertainment. I hope people don't think 'content' means only blog posts on Steemit. STEEM is so much more and covers all forms of media. The online magazine or 'blog' part is just that.. a part.