Bringing money from outside into the ecosystem is key. Advertising revenue is something that I vividly recall @ned mentioning at Steemfest 1 as part of the 'circular' attention economy. I don't think we ever got to complete that circle...

We all need to sell the success story of Steem and it's community better. There is an attractive community building here that is worth marketing too!

Yes, Steem based platforms should find ways to secure outside revenue however it is also incumbent on us as individual content creators to find innovative ways of bring revenue into the system too.