Long term rewards for content and content hosts
This post will describe a mechanism to enable long range rewards for bloggers and independent platforms hosting STEEM-chain content. This will help grow more steem-powered platforms and at the same time pay bloggers long term for their content. Giving them an incentive to create timeless content.
Steem powered platforms will be the sellers
Steem powered platforms like steemit.com and @zappl will have an on-chain mechanism where they can auction away ad space impressions on their platforms to advertisers. Anyone can then bid on this ad-space and submit their ads on-chain like a post.
Trustless Implementation on the bloggers terms
Ad impressions will be sold in the form of an auction for a time windows on individual bloggers posts. Adspace bidders get the amount of impressions proportional with the total STEEM paid into anyone auction vs the size of bids they make. Payments will automatically be split between the blogger and the platform in accordance with the bloggers advertising terms and conditions he has chosen. This way content creators are in control and steem-platforms can choose what bloggers they want to monetize with ads.
Bloggers are in control. On-chain license for the content.
As bloggers submit new posts they will choose if they want to enable ads or not and how much of a cut they require for platforms to publish their content. A kind of on-chain license agreement.