Because people don't understand the true value of steem.. Believe it or not most people think steem is only relevant because of steemit. They don't realize what is being built here, they only think its a social media app "they can get paid for" and that it is not doing well so it will fall apart. They don't bother reading the white paper. They don't want to waiste their time on something that is failing, where as the steem team could pretty much care less about steemit and are focused on the utility of the token and smt protocol..
People dont realize that their 1 steem today that is only worth $1.27 usd could be worth exponentially more if they just held on to it.