Yes, that and not burning all of it, but allow people making a blog post to opt in to advertising and advertising revenues. There are top content providers that won't ever make the move to STEEM today, and surely won't if the screw-new-users-over convergent linear rewards were implemented, that might be sueded by swapping their current reliable add revenues by reliable add revenues in SP plus the chance to play orca/whale lottery that by itself clearly isn't pulling in any of the big guns.