Hmm. Now I'm further confused.

We behave due to our motives. That seemed to be what your whole post was about: "enlightened self-interest". However one defines this, it is, conceptually, a question of motivation. No?

And if you say "the end result is what's important", this means that the end result is your motivation. No?

I agree there is often a clear distinction between "enlightened self interest" and "unenlightened self-inerest" (though there may be some overlap between the two). I was simply pointing out that I think it's problematic to define "enlightened self interest" as being motivated by a group's interest rather than the interest of the individual making the value judgment. There are other examples of ethics which hold the group's value as paramount - enlightened self interest is just not one of them.