Money has to flow in two directions.. and I like how you say:

We have the Dapps, and we see the need to monitze them.

I agree.

There's also something equally important at play.

History and reputation. I wrote about it just recently, and one person said to me "it was a wakeup call" -- and I'm glad I was able to do that... much like you're giving people a "wakeup call" yourself.