In the real world most people are users. Some people are investors, only a small fraction of those who are users. Sometimes a user can become an investor as well, and vice versa, but there's always a predominant role, one lens that better suits them.
Most users of Microsoft Word don't have shares at Microsoft and don't are about them. They just want to use the product.
On the other hand, investors in Microsoft stock, while they might use Microsoft Word, they remain primarily stock holders and adjust their expectations accordingly.
On Steem, there's a complication, hard to process by a person with a user's mentality in the real world, without a lot of proper guidance.
They are also stakeholders on the Steem blockchain. But all I want is to use this app and that app, they might think.
And they can do that, in a limited way. If they want more, they need to become bigger stakeholders or be lent some "shares" (Steem Power) by a bigger stakeholder.
That sounds complicated from a user's perspective.
From my point of view, things either need to be explained so well, the process be so interactive and fun and rewarding step by step, or they need to be seamless, and the user should not even be aware of them, unless s(he) wishes to.
There's nothing stopping us to have both approaches. And in my opinion the ball is in DApps' court right now.
But let's see what are the expectations of users vs. investors, so we can better fine tune our own thoughts:
- a product they can use, at minimum
- a viable product
- a service with as few and short interruptions as possible
- a product where regular updates are applied
- users voices being heard and their input taken into consideration
- user experience continuously improving
- easy-to-use product
- a better product than others they have used, or with a distinct touch and with promising perspectives (the promising perspectives part only works for a while...)
- return on investment
- growth perspectives for the indicators they follow, which may include future development plans, expected profit, expected userbase growth, expected activity growth etc.
- comparison with competition
- free available asset on the market; major stakeholders participations
- investors voices being part of the decision process
- price of asset
- crisis management
- volatility (different type of investors have different expectations); a change from volatile to non-volatile and vice versa will make some enter or exit
If you have some more points on either the users expectations or the investors expectations, please add them in the comments below. Thank you!