I'll be digging up some more info about this. Apparently new tokens can be bought on the crowdsale on Feb 1st with $ 0.05 (bought in ETH), and the airdrop data is when the Token actually launches, maybe in June... and according to their support, Steem wallet should support Vice. Still early days, i suggest you subscribe to their newsletter to be up-to-date with the most news https://vicetoken.com/ and join teir Telegram chat https://t.me/viceindustrytoken