It doesn't matter if Utopian is a niche project. If YOU have a great idea to make the next super website based on Steem than YOU can do that TODAY using Utopian and just bring the idea out in the open. And in a month from now (or whatever time it requires) you got your new website created from smart developers rewarded for it by Utopian. THATS's why Utopian is by far the most important project on Steem now. :)

This was basically impossible before without a fund raiser or some lonely developers with too much time and no need for money.