I like this and you are right. I have said since HF20 (I disappeared from Steemit for a few months and lost out on the high...) that I was in it for the long haul. I agree with you about the semantics: invest (money/sweat equity) with a view to a return. If it's sweat equity and you like being on the platform, it's a no brainer. If you can avoid as you put it, all the other bullshit. I've learned to.