I have never heard of it either. But it doesn't matter... If you can buy STEEM in 171,000 retail locations around the globe and get free media coverage, that is basically the marketing that Steemit Inc is NOT doing for us. This is huge.

I don't think they will sell huge volumes, but they will definitly make steem more recognized. Most people have never heard of STEEM, because there is no marketing for it yet.