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If you haven’t already identified your interests and what you
are passionate about, this is where you will want to start.
Being in business for yourself is anything but easy, and at
some point, you are going to be tested.
If you own a business that you don’t care about, chances
that you’ll quit when the going gets tough increases
substantially. This is especially true if you are a first-time
business owner.
This doesn’t mean that you need to find the perfect fit. You
just need to be passionate about some aspect of running
the business.
By having even, a single aspect of the business that you are
passionate about will increase the odds that you’ll stick with
it, even when you face challenges.
If you don’t care about the topic, you may not be able to
sustain your motivation that is needed to persevere.
The first step you need to take is to write down ten areas
that you are passionate about or that you have a topical
interest in. If you are having trouble doing this, here are a
few prompts to help you figure it out.
• What do you like to do in your free time? What activities
do you look forward to participating in when you’re not
doing it?
• What kinds of magazines do you subscribe to? Are
there any topics that you like to learn about?
• What clubs and organizations do you participate in?
Step Two: Identify Problems You Can
Solve
Once you’ve identified ten things that you are passionate
about, you can start narrowing down your options. If you
want to create a profitable business, you need to find
problems that your target audience is experiencing, and
then take the time to determine whether you can solve them.
If you don’t care about the topic, you may not be able to
sustain your motivation that is needed to persevere.
The first step you need to take is to write down ten areas
that you are passionate about or that you have a topical
interest in. If you are having trouble doing this, here are a
few prompts to help you figure it out.
• What do you like to do in your free time? What activities
do you look forward to participating in when you’re not
doing it?
• What kinds of magazines do you subscribe to? Are
there any topics that you like to learn about?
• What clubs and organizations do you participate in?
Step Two: Identify Problems You Can
Solve
Once you’ve identified ten things that you are passionate
about, you can start narrowing down your options. If you
want to create a profitable business, you need to find
problems that your target audience is experiencing, and
then take the time to determine whether you can solve However, you need to thoroughly analyze the competing
sites to see if there is a place in the niche for another
business. To start with, you’ll want to create a new
spreadsheet and log all of the competing websites that you
can find.
Next, you’ll want to analyze each site to figure out if there is
still an opportunity for you to stand out from the rest of the
crowd and build a profitable business. You need to
determine whether or not you can still rank on Google with
the keywords you’ve chosen.
Figure out if there is still a way that you can differentiate
yourself from the rest of the crowd and create a unique
offer. Here are several different ways that you can enter a
niche market and still find success even if there are already
a number of sites that are serving the market.
• You can easily outrank your competition if their sites
contain low-quality content. If other business owners
aren’t creating high-quality content that serves the
target audience, you still have a chance to build a
successful business in that niche.
• Many sites have a lack of transparency. Many new
business owners have been able to completely disrupt
entire industries by creating a transparent and authentic

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