I 100% agree that we need some kind of hyper focused grassroots/guerilla-style promotion. It's been the philosophy of those at the top to leave promotion mostly to the users and we've had some hits and misses in regard to that.

The result of everyone doing their own marketing with no guidance or support is you get lots of different messages and approaches and this can be confusing to people who don't know about the platform.

I think we need a marketing campaign that is orchestrated from the top down and urges users to participate in ways that are proven to be effective. This way we can use the Steemit user base like an army of united voices delivering similar messages.

Now that opening an account is much easier and faster a lot could be done to grow the user base.

Steem (the currency) and Steemit (the platform) are still very much intertwined so promotion of one fuels the other.

Thanks for opening this up for discussion!