Driving features that are available in the backend, shall be done be introducing and launching relevant services. When STINC is trying to bootstrap a coin, and STINC owns the UI to the Steem blockchain used by 90%+ of the Steemians, it shall be STINC who shall lead to way to launch marketplace + inbuild escrow. That will drive the usage of it, and that will drive others to invest time and money in creating such services using the Steem blockchain. I really do not understand the way STINC is trying to bootstrap Steem. They invented the idea of a social network, but dont execute on it in ways they should do; Making Steem yet another of those 100s and soon 1.000s of crypto coins in the market; That is hell of competition! Personally I see a tremendous lack of (commercial) product management, a real lack of good propositions, a lack of building the wide bridges between the existing commercial worlds (businesses) and the cryptoworld (Steem in our case). Where is the money? At brands and businesses! How can they be moved into cryptospace? Make the inclusion of cyptospace and coins seamless to their current operations and technical implementation. What is required for that? Solid and well thought through features, interfaces, adapters very likely different form vertical to vertical AND active marketing and sales approach to those commercial business.