Somehow I doubt the Lino blockchain will be able to compete with Steem in terms of development. It was interesting that they were in the news circuit today though. Steem has never been spun in a positive light on the crypto-news channels. Perhaps when SMTs arrive we can get some recognition. However, focusing solely on SMTs is a mistake when there are so many other projects going on.
I have always wondered why there is so much negativity on Steem and I think that a part of it is that it is more complex and unwieldy in use case than the niche chains. Plus, there is a lot of Misinformation that seems engineered out there. While everyone is looking at the shiny new, Steem will keep developing a real foundation.