I can see that working in the context of an actual "utility app" of some sort... like some months back some folks were trying to develop a peer-to-peer marketplace here, and there was going to be a token given as incentive to people using the marketplace.

However, most of what I have seen so far is people making a joke out of the whole scene. Which is fine, because I enjoy a good laugh as much as the next person, BUT it's hardly going to be the thing that's *"the future of Steem" nor what "sends Steem to the Moon."