And when I say mainstream I mean millions of users.

Well, that's definitely part of the challenge, there. This place remains "too complicated" and "too technical" for the average web user who expects to click a SINGLE "Log in with Facebook" button and everything is already prefilled and done FOR them.

But you're right, if there were apps that appealed to mainstream users, it would definitely help... I had a lot of hopes with what started as SteemMonsters, as a potential big player, along the lines of the old MTG card game.

I do think part of the problem — and it applies to all of cryptos, not just here — is the heavy orientation towards "short term gains." Long term success takes a long time to build...