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I think it is a bit of both. It should be reduced to something as simple to grasp as possible and let people start immediately. At the moment the first frustation comes with the limited rc. People need to understand and use. Only then they will start to invest. Now you almost need to invest before you can use. In my eyes this is the problem. So whatever energy is put into getting new users is lost because of the limitations linked to new accounts or the complexity of the whole concept.

Another problem is the variability of steem. It gets complicated and time consuming to build up a course for example when things are changing constantly. You have to update regularly. I don't say that change is bad but it doesn't make things easier.

An anwer would be to have an affiliate program where recruters get rewarded for bringing new users that sign up even with free accounts.

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According to your friend, it is necessary to implement strategies that encourage people to invest in steem and want to work continuously on this platform.

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