I think while things are still hard for newbies regarding buying and understanding steem it behooves steemians of means to support the hell out of new people with votes and temporary delegations to hook them in. If someone sticks it out and sees the opportunity here they will figure out how to buy it. That's what happened to me. Now when I bring in steemians I do that. If they truly want to buy and can't figure it out they venmno or papal me money and I send the steem. Onboarding needs to become so simple anyone can do it. That was one of the things I loved about Share2steem . It was easy to show instagram influencers how to monetize their lives. It had its problems but that was my favorite dapp. Getting steem on coinbase would solve a decent portion of the hurdles we are facing I think.