This Steem/Hive thing is only bad for both. Hive trading volume is shit, because the only ones buying are Steemians hoping it will work. In reality there are now two communities that are both much smaller than Steem was. You can say the whole community switched to Hive, but it is simply untrue.

A lot of people will never go to Hive, and it will be an uphill battle to gain new users since Steem struggled to do that before. This whole battle is only bad for both communities long term, and is good for clever traders short term.

The smart people know the cost in time and money to rebrand is costly, that's why guys like jrcornel speak politely about Hive but sell Hive for STEEM. You can check, he's powering up SP while powering down HP. Its just logical investing. Steem has years of brand recognition that is not forkable and will cost a shit ton of money and effort to achieve again. In all likelihood, Hive will be in the same boat as whaleshares next year.