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The Mysterious Allure of Blue

Blue might be the most universally liked color on earth. So why do we love it so much? It’s certainly not the only beautiful color in the spectrum (see red, purple, orange, and green), but it’s the one people generally prefer to see more of. What gives blue its enticing allure? And how can you use that knowledge to your advantage as an entrepreneur? Read on to find out why blue is the most mysterious yet charming of colors...and how you can use it to your advantage when marketing your business or product.

The history of blue

Blue is one of the oldest colors in the world. The earliest known blue pigments are a form of copper ore called azurite that was mined in Mesopotamia around 6000 BC. It was often used to create a pigment for ceramic pottery and glass. Then, during the Roman era, they developed another pigment called smaltz, which is made from crushed cobalt glass. Romans loved it so much that they dyed their clothes with it and wore blue face paint to show devotion to their gods.

Color psychology - what does blue mean?

Blue is one of the most prominent colors in Western culture, so it's unsurprising that it has many meanings. It is often associated with feelings of peace, tranquility, and calm. This blue association has been present since ancient times and can be seen in the color choice for Roman goddesses such as Minerva and Diana. It also shows up in the flags of countries like Chile and Greece, which are considered to be peaceful nations.

How can you use it in your everyday life?

Some people say that blue is a calming color. One study found that people wearing blue had lower heart rates than those wearing other colors. It's also said to symbolize peace and wisdom. To incorporate this color into your life, you could use it as an accent in your home, opt for a light blue dress when you want to feel feminine or wear dark blue clothing if you want to feel more powerful.