One of the most underappreciated and undermarketed features of the Steem blockchain is the ability to make quick transfers.
The blockchain has three second interval for blocks which way more better than Bitcoin's ten minutes. In practice, transfers are instant because the average time for a transfer to get one confirmation is 1.5 seconds.
The blockchain doesn't have any transaction fees because spam is prevented with rate-limiting the amount of transactions users can make in a certain period of time. Most accounts have enough Steem Power to make enough transactions for daily usage and they are not going to get impacted by rate-limits.
What we have is a blockchain that is superior to all other blockchains for transfering value.
The market cap of Steem is around half billion dollars so it's beginning to be a serious alternative for traders who need to transfers funds between exchanges. They can buy quite big amounts without having any effect to the price.
So here is a simple and great marketing point: tell all traders about the benefits of the Steem blockchain. You don't need to get them to invest Steem, but just make them aware of Steem's superior features. Next time they encounter a need to transfer quickly cryptocurrency from one exchange to another, they should remember to at least consider using Steem for that.
This is also a point to make for exchanges if you try to convince them to add Steem. Tell them that their customers would greatly benefit by having a really fast and free blockchain.
PS. Foundation for marketing of Steem should consist of making the public aware of what makes Steem so much better than any other blockchain. It's an honest way of marketing, we are not hyping, deceiving anybody or making exaggerated promises.
PPS. I saw this point (value transfer between exchanges) made in somewhere a while back, but can't remember anybody who said it. Hat tip to whoever that was.