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RE: GROWTH HACKING CASESTUDY - DROPBOX RECIPE TO 500 MILLION USERS!
I would say copy Reddit but yes copying success is often a path to repeating it.
I would say copy Reddit but yes copying success is often a path to repeating it.
I beg to differ. Dropbox has a currency that has value (cloud space) while reddit doesn't. Because Steemit has a currency, we can do things that reddit can't and never will.
But how is Steem supposed to compete with SAFE Network, Storj, and other technologies far better suited to playing the Dropbox game? I just think Reddit is a closer fit and isomorphic design from which to copy.
We don't compete with dropbox...and what I suggest has nothing to do with that. We are in the social media game. But gamification principles applies wherever you can give something of value in exchange for actions. Dropbox and steemit can gamify because it has a currency that has value. Reddit doesn't have that. Also, the branding and design of Dropbox is extremely close to Steemit.com...which make the copying even easier.
I do support the use of gamification and think that is a good idea for psychological reasons. I think it requires studying some of the scholarly papers on gamification though and not merely copying Dropbox. If the goal is to be part of the state of the art then there are academic papers with results on what has the greatest psychological effect with regard to gamification and viral marketing.
It's okay to take a basic model off some other idea but always important to improve on what you borrow.