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RE: ❓Answering Common Questions: What's this Promoted tab? Should I use it? ⏫
You're basically paying to advertise your article to so more people get to see it. I would use this feature if I was raising money for a charity for example or hosting a conpetition.
I'd say depending on what the article you're advertising is and how new or old you are to steemit could also be factors here. I think if you were new and wanted to hit a certain niche on steemit. Doing a few advertised articles to gain a following for the first month or so could definitely be worthwhile long term and counter to that if you already have a mass following but wanted to hit a new niche it may also be worthwhile.