Yeah. I read this in the steem-engine discord:

.. Token Value * Supply of Token = Amount of Goods and Services

... you can manipulate supply numbers over time by creating the token, which doesn't immediately issue any, only issuing a small amount to start and issuing more over time. This is a strategy you can us if you'd like the token price to appreciate. In this case, release new tokens slower than you gain new products and services and the token should in theory go up in value.

So it seems that the strategy is to provide a service. Well at the moment, I'll be the one issuing tokens and providing the service, so I'm not sure exactly how it works really :)

Good luck, if you learn anything that could be useful then let me know.