The Village: Revamping an online newspaper with modern tech solutions and automated services

The Village is an online city newspaper owned by the Redefine brand. It reports on important events of the day, culture, and entertainment in Moscow and St. Petersburg. Under the franchise, editorial offices also operate in other Russian cities, as well as in Belarus, Kazakhstan, and Ukraine.

The editors strive to make The Village appealing and useful for the widest possible audience. So, an interview with an official might be posted alongside an overview of a new restaurant and a photo report from a fashion show. Therefore, the commercial department can potentially attract a variety of advertising clients.

By 2019, The Village already had high demands in terms of advertising opportunities, but it became technically more difficult and more expensive to implement them.

Read a case study on how Evrone helped The Village online city newspaper to develop a new Ruby backend and use an advanced technological approach to reduce technical debt.